Netflix has big plans for 2022 and beyond, apart from their limited series and movies, they have also acquired the gaming studio “Next Games”, publisher of Stranger Things and The Walking Dead games. Now, Netflix has fixed its eyes on a Tour De France Series.
If this surely happens then professional cycling may get a boost like none other. As reported by The Telegraph, Netflix is in early talk with the organizers of Tour De France and eight World Tour Teams that also include Ineos Grenadiers for a documentary drama series. The genre will be very familiar to what we have seen in Formula 1: Drive To Survive.
These new series are going to give behind-the-scenes and never seen before footage of the sports, focusing less on the racing and more on the athletes, politics, and culture. This will not be Netflix’s first rodeo into the realm of cycling though, as they previously made The Least Expected Day which was about Team Movistar’s 2019 season.
Netflix is also not the only one that is making series based on professional cycling, Dutch Broadcaster NOS made a show Code Yellow that was based on Jumbo-Visma’s exploits, even featuring how Primož Roglič’ lost to Tadej Pogačar in the 2020 Tour De France.
A series like this will not just increase the viewership of these events but also bring whole new visibility to the teams, riders, and sponsors. Although the payment of the teams might be a concern, as the participating teams would only be getting “Nominal Amount” from Netflix, how nominal that fee may be, we don’t know.
This coverage of pro cycling would be of great benefit to the sport, we can see how much revenue and viewership boost F1 got after the first season of Drive To Survive. If the Tour De France series really happens, then it would be a game-changer. Although the teams and athletes will benefit from this, the majority of the results will be enjoyed by ASO.
This talk of a Tour De France series has got us excited and we cannot wait to hear more of this. Stay tuned for more updates!
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Featured Image Via Instagram/netflix